Ronn Torossian is the founder of 5WPR. With more than 20 years of craft experience and by performing powerful accounts, Torossian is one of the most prolific and respected public relations in America. His strategic and ingenious approach has been recognized by numerous prizes, in particular by being appointed the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR of the year, twice as much, Ernst & Young Entrepreneur of the year Semi-finalist and by metropolitan magazine as one of the most influential New Yorkers.

Ronn Torossian advises that adding a location on Instagram is an underestimated feature, but it has two different potentials for marketing. Companies that share their location on the social media platform are able to share where they are with their subscribers and generate more discovery. So when they share fun location names, they are able to share part of their personality with the public.

Creation of the personalized Instagram location

It is relatively easy to share a real location or invention on Instagram, on flow articles, Instagram stories, as well as in the biography of an account. Just select the location on a card or enter the location name in the search bar when you are invited. When companies create personalized locations, such as the company name, after entering where it is located, the platform automatically creates a profile page for the company. It can take up to a few hours for a personalized location to appear on the platform, and companies should also already ensure that their business profile page is able to use this location.

Importance

Many consumers, when you are looking to find nearby services or products, tend to count on social media platforms, especially Instagram, to search for them. Companies wishing to be discovered by new consumers should ensure that their location is properly labeled on their profiles and publications. If so, the company will be easy to find by customers. Companies also benefit from reaching Instagram’s recent messages tab at their location when other users are looking for this location.

Commitment and Discoverability

Above all, sharing a personalized Instagram location creates more exposure to Ronn Torossian businesses, simply by putting companies on the card for other users of the platform. Instagram locations work similarly to hashtags. Each time a user consults a particular request, all the hashtags containing the keywords they have used will appear. The same process is used for Instagram locations. For example, if a user is looking for cafes in his place, he will find all the cafes that have shared and claimed their personalized location on the platform