Business is teamwork. Starting a business and leading it to success is not a simple task. It involves employing a lot of skill and learning throughout the journey. Right from identifying the idea and building your strength on it, to taking it to the ultimate consumer, there are numerous steps involved. This is so true for any industry, may it be a manufacturer, service provider, or other. A business thrives on its customer base. What is it that makes your product tick amid plenty of options to choose from? Well, that is the role of marketing in business. You can take inspiration from pioneers like Alexei Orlov who have struck the chord in marketing.

Major strategies:

• Identifying your audience is the primary aspect. Not all businesses are the same. Every business has a different set of target audience. Depending on the product or service you provide, you have to identify the people who you serve. When the focus of your campaign is specific, you would be able to attract more potential customers. For example, if your business is Insurance, your target audience would be the working public and if it is sauces and spreads, it would be the young crowd.
• Social media is a great influencer in the present times. It has a great impact on the minds of the young population. Since they are mostly glued to one or more social media platforms, the campaign that you create is sure to meet their eyes. This platform has a personal reach and is mostly used by small businesses.
• Try to create brand awareness. When customers like a brand they normally prefer to stick over it. In the present times when there is huge competition, the same product is available in multiple brands with competitive pricing. So for customers to buy yours, your strategy should be such that your brand reaches them most prominently. Placing advertisements in leading newspapers and on television during primetime can still create an impact. The advertisements can also be placed on Youtube, Instagram, Websites etc. A visual marketing campaign remains etched in the minds of customers for a long time.
• Maintain consistent communication with your client. You will be out of their mind very soon another brand pitches in with a powerful commercial. So it is important that you constantly remain in touch through newsletters, offers, giveaways, etc.

With time and effort, you can identify the correct strategy suited to your business.