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Sales engagement platform simplifies and automates sales and service processes and enables process orchestration and increased company efficiency. It leads to faster, more accurate, and consistent responses, better customer service interactions, and improved customer, company channel, distributor relationships.

What is sales engagement?

Sales engagement is the practice of using data, technology, and processes to manage sales relationships and opportunities. The sales engagement platform is a methodology for building customer relationships. Visit www.structurely.com. It’s a new kind of marketing, which is a different thing from ordinary marketing. Sales engagement is sales, plus engagement. Sales are talking to somebody, and engagement is listening. The plus is we’re not just talking.

We’re listening, trying to understand what they want. And one is doing it in a way that’s relevant to them, not just to us. Sales engagement is marketing that works like it used to work. It used to be that marketing was a one-way street; one marketed to their customers responded. But marketing is now a two-way street. It’s no longer up to one to decide who their customers are, what they want, or whether they will buy from one. It’s up to them to decide. Marketing used to be about selling. Sales engagement is marketing that works like it used to work, but it’s now about building relationships. Sales engagement is also about persuading. Sales engagement is about finding out who the customer is, what they want, and showing them how what we have is relevant and helpful.

How are companies using sales engagement?

Sales engagement grew out of the concept of engagement marketing. The basic idea is that companies don’t always sell products. They sell relationships. A customer’s relationship with a company is a two-way street. The customer expects a company to listen, and a company expects customers to engage with its products. For a long time, companies sold products primarily through advertising. They would say, “Here’s this product,” and the customer would say, “I like it” or “I don’t like it.” But then people started buying products based on ads; people started to ignore them. It became more difficult for companies to sell products through advertising.

Today, companies sell products through customer experience. Let’s say one wants to buy a computer. One goes to a store and sees the computer. Maybe one likes it. Maybe one doesn’t. But either way, one goes online and looks up reviews. Maybe one finds a company with lots of good reviews and low prices, or maybe one finds a company with a lot of bad reviews. Maybe one buys the computer from one of them. Maybe one doesn’t.

Now suppose one wants to buy a new phone.

 One goes to the store and looks at the phones. Maybe one buys the phone from one of them. Maybe one doesn’t. Now suppose one wants to buy a new car. One goes to the store and looks at cars. Maybe one buys a car from one of them. Maybe one doesn’t. But all these interactions are sales interactions. They are just different ways of selling the same thing. Customers buy things from companies. Companies sell experiences. So companies started selling experiences too.