It’s a fact: practically every company uses email as part of their entire marketing plan to interact with prospects, clients, and partners. However, it appears that some businesses are handling it more effectively than others by sending many batch-and-blast emails. These businesses use the email marketing agency to deliver multi-touch, branching email campaigns that react and respond to each recipient’s involvement.

Although studies demonstrate that these “smarter” email campaigns outperform traditional mass-send approaches in terms of open and click-through rates, the cost of many promotional automation systems makes them too expensive for many marketing budgets. The good news is that complete marketing automation solutions are available, and they deliver excellent results at a low cost.

Streamlining, scoring, and alerting features

Email marketing agency’s feature set, end-user experience, and methodology will vary. However, all solutions should be able to automate multi-step marketing emails based on prompts and interactions due to the limited space. Technology automates these tasks rather than sending follow-up emails or sorting lists by hand.

While some systems employ decision trees, others may allow you to sketch out the automation campaign using Visio-style diagrams. It’s a good idea to outline the recommended actions of a sample lead nurturing campaign as an end-user assessing several solutions so you can identify the necessary stages and build-out required inside each platform.

Platform Providers for Marketing Automation Evaluation

The vendor choice process is the next logical step after you’ve formed a baseline of tools and features which are most important to you. Like most businesses today, the cost is probably the most crucial factor. Prices vary widely based on the provider, setup fees, contracts, and other factors. It makes financial sense to choose a provider that can tailor a price plan to your company’s size, email usage, and level of account control. While cost is an important factor, the length and stability of a potential supplier should not be neglected.

Finally, given the fast expansion of the promotional automation industry, obtaining skilled people with hands-on knowledge with MA solutions may be challenging – and costly. Finding out whether any of your possible MA providers provide project management hours or recommended practice examples on adopting and using your new solution is a realistic approach. This form of assistance guarantees that you and your unique solution are put to the best potential use as soon as feasible.

Conclusion

The email marketing agency is the next step in internet marketing development. Instead of sending “one-size-fits-all” messages, marketers can now send personally appropriate communications and monitor leads in incredible detail, as well as follow up when the lead is engaged. Marketing automation is generally considered a technology that only large firms can afford, but many providers are changing that perception by promoting the idea that marketing automation can help anybody.